PANTONE COLOR OF THE YEAR 2025
The sweetest moment of the year for designers has arrived — Pantone’s Color of the Year announcement. And for 2025, that color is Mocha Mousse. Beige babes, rejoice!
Honestly, a brown shade is long overdue. It’s been nearly 20 years since Sand Dollar made the list, and given the American quiet luxury and minimalist beige trends over the last few years, this color is finally getting the attention it deserves.
Chosen for its ability to capture a global connection of mood, comfort, and harmony, Mocha Mousse is the warm, comforting hue we need right now.
“With its sophisticated, earthy elegance, PANTONE 17-1230 Mocha Mousse can stand alone or serve as a versatile foundation, enhancing a wide range of palettes and applications—from minimalist to richly detailed designs—across all color-focused industries.”
Fashion, beauty, wellness, interior design, food and beverage, lifestyle… the list of industries that can incorporate Mocha Mousse into its color palettes is endless. Whether used to add a level of luxury and richness or to evoke feelings of warmth and comfort, this shade lends itself especially well to website design projects.
Paired with deep chocolate tones and creamy shades of brown, Mocha Mousse as the central color in a monotone palette can provide a strong foundation in website design, particularly in interior design, wellness, and lifestyle industries. Modern serif fonts can exemplify themes of luxury and elegance.
HEX Colors, clockwise from left: Mocha Mousse #a47764, #382e2a, #d2c9be, #bfa690
Website homepage mockup with Mocha Mousse as the primary color for a monochrome look
Header Font: Cormorant Garamond
Body Text: Corben
In beauty and wellness, Mocha Mousse paired with neutral tones and complemented by rich shades of red and richer oranges can really bring out themes of indulgence and opulence in a fun, vibrant way. Clean and elegant sans serif fonts provide a striking balance in the design.
HEX Colors, clockwise from left: Mocha Mousse #a47764, #712200, #e98219, #a10b25
Website homepage mockup with Mocha Mousse background and rich complementary colors
Heading Text: Belleza
Body Text: Didact Gothic
While Mocha Mousse is having its moment, it does not necessarily need to be the star of the color palette. A prime example is food and beverage where too much brown can be unappetizing [unless you’re a whisky bar!] Used as a subtle accent color among muted floral tones, natural colors, or pastels, it can provide depth and break up different colorways. Font pairings here are really endless, but for this particular design a bold san serif font makes this complementary color really pop without overwhelming the overall design.
HEX colors, clockwise from left: Mocha Mousse #a47764, #e5c0d5, #f5b069, #b6d9ec
Website homepage mockup with Mocha Mousse as an accent color
Heading Text: Archivo Black
Body Text: Didact Gothic
Colors have the ability to influence emotions, perceptions, and actions, making them powerful tools for guiding users through a website. Incorporating Mocha Mousse specifically can inspire a sense of comfort and wellness, evoke feelings of calm and appreciation for simple pleasures, and offer a subtle, welcomed contrast to more colorful shades.
Now, who else is in the mood for something sweet?
