WEBSITE END GAME
Grandpa playing — and winning — Kings in the Corner
Every Thanksgiving, after dinner was over and the last dessert plate was cleared, my grandfather would remain at the head of the table, ready to play a game. Most of the kids had either grown bored or been sent to bed at that point, but would linger to watch as the adults sat around, dealing out cards and talking about grownup things. There was one game where each player had a dollar, and they’d fold the corners as the game went on. I still don’t know what the game was called or the purpose of the dollar, but it’s a memory that has stuck with me since childhood.
Playing games was something we always did growing up. Parcheesi and Yahtzee were the most popular in my grandparents’ house, even though my grandfather in particular had a habit of doing your turn for you because you didn’t “roll the dice right.” As I got older, my mother would bring games to family gatherings, and if it was something like Left, Right, Center, she’d always bring dollar bills for the kids to play with.
While I don’t classify myself as a game enthusiast, I certainly have friends now as an adult that love a good game. And let me say, they’re much more complicated than Parchesi.
But what I love about the way my game aficionado pals play is that they are always excited to explain the rules — beginning with what the end goal is. Do you need the most points? Do you win when you have all the funny money? Does it matter how quickly you reach the end? Without knowing the endgame, what sense do the rules make?
The same is true of website design. Before we can begin a project, we need to know what the ultimate goal is. One of the most important questions on the RB Collaborative website design questionnaire is What is the job of your site? This question answers why we’re building a new website to begin with.
Are you selling a product or service? Looking for support or donations? Perhaps your content is informative and you want to build an email subscriber list. Each page on your website, every image, and all of the copy, are like the rules that help you reach the endgame.
What’s equally important is the ease in which website users can navigate the site and get to the end. Perhaps there’s one move that wins it all. [Hint: it’s in your website header.]
Whatever your website goals are, we aim to make the process fun.
Ready to play? Get started here.
