THE TOP WAYS TO MAKE YOUR NONPROFIT MARKETING MORE EFFECTIVE

“No one ever made a difference by being like everyone else.” - P.T. Barnum

Your nonprofit is as unique as you are. 

Your marketing and communications strategy should reflect that!

Why? People choose a nonprofit to support based on the cause they are passionate about and opportunities organizations offer to donate and volunteer. You want to feature your cause, how donations are used, what volunteer opportunities are available, and how supporters can engage with lawmakers to really reach people’s hearts.

It is especially important to reach potential volunteers if your organization offers volunteer opportunities. Did you know that volunteers are almost twice as likely to donate to a nonprofit than those that don’t volunteer? If you don’t already utilize many volunteers, consider creating some volunteer opportunities, market them, and assess the impact of your volunteers regularly.

To attract loyal donors and volunteers, the first step is to define what exactly it is that makes you unique. What’s special about the way you do business? In which effort is your nonprofit making strides where others fall short? Find what makes you stand out.

Then, rather than defaulting to an industry stereotype for your marketing and communications strategy, use what’s unique about your organization to drive a different style or promotional campaign.

Standing out from the crowd can be scary, but it’s the best way to ensure longevity and a consistent flow of volunteers and donors.

Coming up with a unique marketing strategy can be easier said than done. If you’re feeling stuck, let us know! We can help you pinpoint your organization’s most unique features and how to use them to your advantage, thus benefiting your cause, community, and bottom-line.